Project
Hedvig is a Swedish insurance company on a mission to make the industry a fairer, nicer place. And they're shaking things up in the process.
Hedvig called on Snask to help spread that mission through photography and film. Together with Always Frank (production), we created a big batch of visuals built around one simple idea: "it's nice to be nice". Magical, unexpected situations, full of colour, humour, and a little intelligence, designed to cut through the noise of an otherwise dull industry and pull people onto the right side of the fight. All assets were built to live across every platform: website, social, in-app, presentations, ads, and TVC.