Project
The Porto Italian Film Cycle '24 project was created with the goal of building a festival brand that could attract broader audiences than those who typically attend screenings or film festivals. The graphic language, simple and pop, makes use of many colours to create that sense of approachability and to challenge the idea of intellectual festivals accessible only to a small elite.
This graphic direction also included the decision to focus less on promoting the festival itself and more on promoting the films being shown, making them the centrepiece.
This is a self-promotional and non-commercial project. All films and images used in this project are the property of their respective copyright holders. I do not claim any right over them. The use of these materials is intended for self-promotion and non-commercial purposes only. There will be no commercial use or financial gain from it. No copyright infringement is intended.