Ladyfingers is a new bakery and bar in New Jersey. The brief called for an irreverent, sexy and contemporary brand. The custom typeface, inspired by Alexandro by Metis Foundry, leans heavily into curves, whether those of bodies or sex toys. The art direction follows the same thread, with halftone images of provocative tongues and mouths. The copy reinforces the naughty, playful tone of the brand. The interior design extends the concept further, using the brand's vivid colours through the curves of the yellow seating and fluffy pink accents, creating a warm, playful and contemporary atmosphere.

What I did
Branding, Art Direction, Interior design