Maria Bicuda, or "Pointy Maria", is a self-promotional project created as a brand for my mother's online cactus shop. She loves cactuses, and her name is Maria. The goal was to build a friendly, catchy and colourful brand. The illustrations, slightly naïf and angular yet still very warm, immediately transport you into a fun and laid-back world. The copy, full of word puns, follows the same playful tone.
The typeface, adapted from Sporting Grotesk by Velvetyne Type Foundry, explores the idea of cactus spines through its negative spaces.
This project was featured on Behance and has accumulated over 78k views and 10k likes.

What I did
Branding, Illustration, Motion, Copy